Insights & Frameworks
Why do some tasks feel harder to start than to finish? Whether you’re launching a startup, forming a new habit...
The Red Queen Effect Mental Model is a concept from evolutionary biology, introduced by Leigh Van Valen in 1973. It...
Ever fixed a problem at work, only to see it come back? The 5 Whys mental model was created by...
NASA engineers, airline pilots, and Amazon Web Services all use the redundancy mental model. This strategy creates hidden safety nets...
Why do some people thrive while others struggle to get by? The key might be the Maslow hierarchy of needs...
Imagine a system that doesn’t just survive but actually grows stronger when faced with challenges. This is the core of...
Why do we stick to the same old habits, even when we know there are better choices? The Principle of...
In today’s digital world, over 330 million tweets are sent out every day. The Brandolini Law mental model, also known...
Learn about the gamblers fallacy mental model, a false belief that past events influence future outcomes. Improve decision-making skills...
What people say about mental models
Client Testimonials
About Mental Models has completely changed my approach to personal growth through models like ‘The Regression to the Mean Mental Model’. The frameworks are easy to understand and apply in everyday life. Highly recommended!

James Smith
Business Owner
About Mental Models is a treasure trove of practical advice. It has inspired me to rethink my decision-making processes decision-making processes, including insights from ‘The Planck Principle’. Thank you for the excellent content!
