Insights & Frameworks
Have you ever wondered why governments grow during crises but don’t shrink back? The ratchet effect mental model explains this...
Imagine this: Would you spend a $20 birthday check the same way you’d spend $20 from your paycheck? If not...
Have you ever trusted someone just because they smiled? Or bought something because your favorite person endorsed it? You’re not...
Ever wondered why some people think they’re better drivers than everyone else, even when they’re not? The dunning-kruger effect explains...
Why do you often choose a $5 latte today over saving for retirement? This is the magic of hyperbolic discounting...
Ever wondered why some surveys or studies don’t match real life? It might be due to selection bias, a hidden...
Why do some strategies win out in nature and society, even when better ones are available? The answer is the...
Have you ever judged someone based on their group identity without realizing it? The stereotyping mental model is a hidden...
Ever trusted a choice because it felt “familiar” or “easy”? That’s the fluency heuristic at play. It’s a mental shortcut...
What people say about mental models
Client Testimonials
About Mental Models has completely changed my approach to personal growth through models like ‘The Regression to the Mean Mental Model’. The frameworks are easy to understand and apply in everyday life. Highly recommended!

James Smith
Business Owner
About Mental Models is a treasure trove of practical advice. It has inspired me to rethink my decision-making processes decision-making processes, including insights from ‘The Planck Principle’. Thank you for the excellent content!
