Insights & Frameworks
Imagine a world where legal rights don’t matter. Could negotiations solve problems? The Coase Theorem changes how we see property...
Ever seen a face in clouds or a “lucky” sequence in a coin toss? That’s the clustering illusions at work...
The parity conditions mental model questions fairness in systems. The Mental Health Parity and Addiction Equity Act (MHPAEA) tried to...
Why do the same choices feel different when called “99% fat-free” versus “1% fat”? The answer is the framing mental...
Why do 7 out of 10 people freeze during disasters, even when danger is clear? This question unlocks a hidden...
Ever wonder why a five-minute wait feels like forever, but a summer vacation seems to vanish in seconds? That’s the...
Imagine if 20% of your efforts could deliver 80% of your results. Does the pareto principle really let you focus...
Did you ever wonder how your decisions or luck depend on your “surface area”? Surface area—the total exposed area of...
Ever felt stuck between a good opportunity and the best possible choice? The maxima and minima mental model offers clarity...
What people say about mental models
Client Testimonials
About Mental Models has completely changed my approach to personal growth through models like ‘The Regression to the Mean Mental Model’. The frameworks are easy to understand and apply in everyday life. Highly recommended!

James Smith
Business Owner
About Mental Models is a treasure trove of practical advice. It has inspired me to rethink my decision-making processes decision-making processes, including insights from ‘The Planck Principle’. Thank you for the excellent content!
