Insights & Frameworks
Discover the false-consensus effect mental model and how it distorts judgment in decision-making. Learn to avoid this cognitive bias with...
Understand the imposter syndrome mental model and break free from self-doubt. Get expert tips on cognitive reappraisal and external validation...
What are mental models in UX? They are the assumptions, beliefs, and expectations users have when using a product. Designers use...
Understand the free rider problem mental model and its impact on public goods and group projects. Explore fixes and frictions...
Imagine if 20% of your efforts could drive 80% of your team’s success. This might sound too good to be...
Explore the paradox of choice mental model: how more choices lead to less satisfaction. Dive into our ultimate guide to...
Explore the freemium mental model, a strategy that offers basic services for free and premium features for a fee. Learn...
Understand Hicks Law mental model and its impact. Get tips on reducing choice overload and increasing efficiency...
Discover the iron law of civilization 3.0 mental model and its impact on leadership, business, and governance in today's complex...
What people say about mental models
Client Testimonials
About Mental Models has completely changed my approach to personal growth through models like ‘The Regression to the Mean Mental Model’. The frameworks are easy to understand and apply in everyday life. Highly recommended!

James Smith
Business Owner
About Mental Models is a treasure trove of practical advice. It has inspired me to rethink my decision-making processes decision-making processes, including insights from ‘The Planck Principle’. Thank you for the excellent content!
