Insights & Frameworks
Explore the mental models behind Milton's Paradise Lost. Discover how trade-offs, autonomy bias, and identity shape decision-making in this ultimate...
Discover the luxury paradox mental model and how it affects your purchasing decisions. Learn to make rational choices beyond brand...
Mental models are formed when we see and organize information. For example, we expect a “Back” button to go back...
Discover the unknown unknowns mental model. Learn how to identify and mitigate unseen risks with our ultimate guide...
Learn about the transaction costs mental model and how it can help you evaluate the true cost of a deal...
Have you ever planted a seed and waited weeks with no visible growth—only to see it shoot up eight feet...
Imagine building something great, only to see it stall because one person can’t let go. That’s the concept behind the...
Imagine finding a single unwelcome pest in your kitchen. Your first thought? “Where there’s one, there are likely dozens.” This...
Discover the surfing mental model, a decision-making framework that helps you balance timing and opportunity. Learn how to apply it...
What people say about mental models
Client Testimonials
About Mental Models has completely changed my approach to personal growth. The frameworks are easy to understand and apply in everyday life. Highly recommended!

James Smith
Business Owner
About Mental Models is a treasure trove of practical advice. It has inspired me to rethink my decision-making processes significantly. Thank you for the excellent content!
