Ever skip a whole industry after one bad review? Or think all people act the same after meeting one? This […]

Why do you remember a red frog wearing sunglasses at a picnic but forget the menu? The answer is the

Every day, your brain turns data into stories, like a movie script for your life. This is the narrative instinct

Ever shared an idea and got blank stares? This is the curse of knowledge mental model. It’s a cognitive bias

Ever noticed how learning a new word or seeing a car model you just researched seems to pop up everywhere?

Why do we blame a coworker’s lateness on laziness but excuse our own delays? This question gets to the core

The cognitive dissonance mental model shows when you feel torn between what you believe and what you do. Think about

Have you ever seen paths on a lawn that people take instead of the paved ones? These paths show a

Ever felt super confident solving simple problems but froze with complex ones? That’s the hard-easy effect mental model at work.

Ever tried to get someone to stop smoking, only to see them smoke more? That’s the boomerang effect at work.