Have you ever wondered why governments grow during crises but don’t shrink back? The ratchet effect mental model explains this […]

Imagine this: Would you spend a $20 birthday check the same way you’d spend $20 from your paycheck? If not,

Have you ever trusted someone just because they smiled? Or bought something because your favorite person endorsed it? You’re not

Ever wondered why some people think they’re better drivers than everyone else, even when they’re not? The dunning-kruger effect explains

Why do you often choose a $5 latte today over saving for retirement? This is the magic of hyperbolic discounting,

Ever wondered why some surveys or studies don’t match real life? It might be due to selection bias, a hidden

Why do some strategies win out in nature and society, even when better ones are available? The answer is the

Have you ever judged someone based on their group identity without realizing it? The stereotyping mental model is a hidden

Ever trusted a choice because it felt “familiar” or “easy”? That’s the fluency heuristic at play. It’s a mental shortcut

Imagine this: Companies lose customers at predictable rates, some up to 20% in tech. Yet, few know how to stop