Ever trusted a choice because it felt “familiar” or “easy”? That’s the fluency heuristic at play. It’s a mental shortcut […]

Imagine this: Companies lose customers at predictable rates, some up to 20% in tech. Yet, few know how to stop

Ever seen a face in clouds or a “lucky” sequence in a coin toss? That’s the clustering illusions at work.

Did you ever wonder how your decisions or luck depend on your “surface area”? Surface area—the total exposed area of

Why do we blame a coworker’s lateness on laziness but excuse our own delays? This question gets to the core

Why does having more information make you feel less focused, not more? The answer is the noise bottleneck mental model.