Ever walked into a store and saw a “$499” price tag cut to $299? This immediate impression, studied extensively by […]

Ever wonder why some teams thrive while others struggle? The answer often lies in a cooperation mental model—a way of

The recency mental model shows how recent events or information greatly influence our choices. It’s based on cognitive psychology and

The game theory mental model helps you guess how others will act when your choices depend on theirs. It’s a

The inertia mental model explains why you feel stuck in routines that no longer serve you. It comes from Newtonian

The Double Entry System changed how we track money. It makes sure every deal has two sides. This keeps things

Have you ever thought a product was top-notch just because it was from a well-known brand? That’s the halo effect

The Nirvana Fallacy Mental Model is a common trap. It happens when people turn down good solutions because they’re not

In a world full of complex systems, Thinking Backwards shines through. It’s a method that starts with the end goal

Why do people splurge on small luxuries like lipstick or coffee when money is tight? The lipstick mental model sheds