Why do the same choices feel different when called “99% fat-free” versus “1% fat”? The answer is the framing mental […]

Why do you remember a red frog wearing sunglasses at a picnic but forget the menu? The answer is the

Ever shared an idea and got blank stares? This is the curse of knowledge mental model. It’s a cognitive bias

Ever noticed how learning a new word or seeing a car model you just researched seems to pop up everywhere?

Have you ever seen paths on a lawn that people take instead of the paved ones? These paths show a

Ever tried to get someone to stop smoking, only to see them smoke more? That’s the boomerang effect at work.

Ever wondered why kids pick up grammar faster than top AI? The language instinct mental model has a surprising answer.

Imagine paying people to solve a problem, but it ends up making things worse. This is the core of the