Why do the same choices feel different when called “99% fat-free” versus “1% fat”? The answer is the framing mental […]

Why do 7 out of 10 people freeze during disasters, even when danger is clear? This question unlocks a hidden

Ever wonder why a five-minute wait feels like forever, but a summer vacation seems to vanish in seconds? That’s the

Imagine if 20% of your efforts could deliver 80% of your results. Does the pareto principle really let you focus

Did you ever wonder how your decisions or luck depend on your “surface area”? Surface area—the total exposed area of

Ever felt stuck between a good opportunity and the best possible choice? The maxima and minima mental model offers clarity